Hi, I’m Paige Duché

Marketing & Brand Strategist helping wellness and creative brands grow through social media, content, and paid advertising.

Explore my work below!

Industry: Wellness

Role: Chief Operating Officer & Brand Director

Goal: Build an authentic wellness brand from the ground up, develop a consistent online presence, and grow a highly engaged social media community to support content sales and brand credibility.

Strategy: Focused on trend-informed, consistent short-form content tailored for TikTok, Instagram, and FaceBook. Developed a strong, approachable brand voice. Managed video production, daily posting, community engagement, and back-end operations to ensure smooth delivery of content and products.

What I Did:

  1. Developed detailed content calendars informed by trend research and platform analytics.

  2. Oversaw all daily operations, brand strategy, and marketing management.

  3. Directed, shot, and edited hundreds of short-form videos tailored for TikTok, Instagram, FaceBook, and YouTube.

  4. Managed social media accounts, including posting schedules, audience engagement, and DMs.

  5. Created branded digital products, including a 3-hour online course and downloadable wellness guides.

  6. Managed and updated Squarespace website, e-commerce listings, and visual branding.

Results:

  • Built an audience from 0 to over 850K+ organic social media followers in just 8 months with no paid advertising.

  • Consistently high engagement rates and viral video performance on TikTok and Instagram.

  • Generated direct sales of digital products and built a trusted wellness community.

Media/Samples:

Project: Healing With Lana – Brand Build & Social Media Strategy

Industry: Wellness & Creative Brands

Role: Co-Owner & Marketing Director

Goal: Provide full-service marketing, brand strategy, and content production for wellness and creative industry clients looking to grow their online presence and connect authentically with their audience.

Strategy: Developed custom marketing strategies for each client, focused on audience research, content planning, consistent brand voice, and platform-specific trends. Managed organic social media campaigns, influencer outreach, paid advertising, and high-quality content production.

What I Did:

  1. Created social media content calendars tailored to client goals and industry trends.

  2. Managed social media marketing across Instagram, TikTok, Facebook, and YouTube.

  3. Set up and ran paid advertising campaigns on Facebook, Instagram, Google, and TikTok.

  4. Conducted influencer outreach and managed collaborations.

  5. Produced short-form videos, product photography, and promotional graphics.

  6. Provided brand strategy consulting to ensure consistent messaging and visual identity.

Results:

  • Helped multiple wellness brands increase organic social engagement and audience growth.

  • Delivered professional, trend-informed video and photo content optimized for social media.

  • Supported successful paid ad campaigns to drive traffic and conversions.

Media/Samples:

Project: 8K47 Studio – Client Campaigns

Industry: Music / Entertainment

Role: Co-Founder, Brand Manager & Creative Marketing Lead

Goal: Build a distinctive, authentic brand for an independent band and grow a dedicated fanbase across social media platforms to support music releases, merchandise sales, and shows.

Strategy: Developed the band’s visual identity and brand storytelling, planned and executed marketing campaigns for music releases and live events, and focused on consistent, audience-driven social media content.

What I Did:

  1. Managed all social media marketing and audience engagement across Instagram, TikTok, YouTube, and Twitter.

  2. Produced official music videos, lyric videos, and viral short-form content.

  3. Created and maintained content calendars for consistent posting.

  4. Designed promotional assets, including show posters, merch graphics, and digital branding.

  5. Executed influencer-style organic outreach to grow the fanbase.

  6. Built and maintained an authentic brand voice and storytelling approach.

Results:

  • Built an engaged, loyal fanbase through organic social media marketing.

  • Generated millions of views across music videos, streams, and short-form content.

  • Supported successful live shows and merchandise sales with coordinated campaigns.

Media/Samples:

Project: Lucy Daydream – Brand Development & Marketing

If you’ve made it this far and want even more examples, let’s talk! I’d love to share more of my work with you.